Privacy Policy
Privacy Policy — Nick Firth Tiles
Effective date: 31 March 2026
Who we are
We are Nick Firth Tiles, a tile supplier based at 414–446 Brightside Lane, Sheffield, S9 2SP, United Kingdom. You can reach us by phone at 0114 261 9111 or through the contact form on our website at nickfirthtiles.com.
What information we collect
When you visit our website or get in touch with us, we may collect the following information:
Information you give us directly — When you use our contact form, we collect your name, email address, phone number, and any other details you include in your message.
Information collected automatically — When you browse our website, we automatically collect some technical information through cookies and Google Analytics. This includes your IP address, browser type, device type, which pages you visit, how long you spend on each page, and how you found our website (for example, through a search engine or a direct link).
How we use your information
We use the information we collect for the following purposes:
To respond to your enquiries — when you get in touch via our contact form, we use your details to reply to you.
To understand how our website is used — we use Google Analytics to see which pages are popular, how visitors find us, and how we can improve the site.
To keep our website running smoothly — some cookies are essential for the website to function properly.
Legal basis for processing your data
Under GDPR, we need a lawful reason to use your personal data. Here are the reasons we rely on:
Consent — When you submit our contact form, you consent to us using your details to respond. You also give consent for non-essential cookies through our cookie banner.
Legitimate interest — We have a legitimate interest in understanding how people use our website so we can improve it. We balance this against your privacy and only collect anonymous, aggregated data through analytics where possible.
Cookies and tracking
Our website uses cookies, and we ask for your consent through a cookie banner before setting any non-essential ones. Here’s what we use:
Essential cookies — These are needed for the website to work properly. They handle things like remembering your cookie preferences. You can’t opt out of these because the site wouldn’t function without them.
Analytics cookies (Google Analytics) — These help us understand how visitors use our site — things like which pages get the most visits and where our traffic comes from. Google Analytics uses cookies to collect this information in an anonymous way. You can opt out of these through our cookie banner.
Who we share your data with
We share data with the following third parties, only as needed:
Google — We use Google Analytics to understand website traffic. Google may process your data on servers outside the UK and EEA. You can learn more about how Google handles data at policies.google.com/privacy.
We do not sell your personal data to anyone.
International data transfers
Because we use Google Analytics, some of your data may be processed outside the UK and the European Economic Area — for example, on Google’s servers in the United States. Where this happens, we rely on Google’s data processing terms and appropriate safeguards such as Standard Contractual Clauses to protect your information.
How long we keep your data
Contact form enquiries — we keep your messages and contact details for up to 12 months after your last enquiry, unless we need them longer for an ongoing matter.
Analytics data — Google Analytics data is retained according to Google’s standard retention settings, typically 14 months.
Your rights
Under GDPR, you have the following rights over your personal data:
You can ask us for a copy of the data we hold about you. You can ask us to correct anything that’s wrong. You can ask us to delete your data. You can ask us to stop or limit how we use your data. You can ask for your data in a portable format so you can move it elsewhere. You can object to us processing your data, particularly where we rely on legitimate interest. If you gave us consent, you can withdraw it at any time. You can also make a complaint to the Information Commissioner’s Office (ICO) at ico.org.uk if you think we’ve handled your data incorrectly.
To exercise any of these rights, contact us by phone at 0114 261 9111 or use the contact form on our website.
Changes to this policy
We may update this privacy policy from time to time. When we do, we’ll update the effective date at the top of this page. We encourage you to check back occasionally.